Have you ever noticed the discrepancy between Coca-Cola’s beverages in advertisements versus reality? Iconic glass bottles versus polluting plastic? We looked into this further – the upshot is that you’re five times more likely to see glass packaging in Coke’s commercials than in its real-world packaging.
Coke’s disproportionate use of glass in its ads is a strategic fiction. It’s greenwashing.
Watch as we take an inside look at how one of the world’s biggest brands strategically uses advertising and greenwashing to avoid regulation of its plastic packaging.
