Wilderness Society have rebooted their look with the tag line ‘Life. Support.’ and refreshed their campaigns with the latest being ‘Save Ugly’. Its a new angle on an ongoing problem of motivating people to value threatened environment and animals.
The campaign video is styled on children’s tv with a music video that stars American actress and activist — Rosario Dawson in a bug suit, with puppet voices by Cate Blanchett, Joel Edgerton, Claudia O’Doherty and more.