Every September, millions of people around the world participate in International Coastal Cleanup Day to take part in a larger effort to protect our ocean. Cleanups alone, however, will never solve the problem of plastic pollution in the ocean or on its shores. This year, the Break Free From Plastic global movement tried things a bit differently. Story of Stuff incorporated data on branded packaging to get to the root cause of the problem.
In the Philippines, nearly 200 participants worked for eight days to conduct a massive cleanup and ‘brand audit’ at Parañaque City, Metro Manila’s Freedom Island. Of the total waste collected during the cleanup, half of it was plastic. And six international brands are responsible for nearly 54 percent of plastic waste found in Freedom Island. Can you guess the biggest polluter?
Find out which brands are responsible for this plastic waste in the video below!
